12:00 NOON - 7:00 PM




Organized by the Hispanic League, FIESTA is the annual street festival which has become a downtown tradition in Winston-Salem. FIESTA will be held Saturday, September 14, 2013, marking its 21st year. Fiesta is downtown Winston Salem covering a 4 block area.  FIESTA is free to the public and is a rain or shine event.

We have a new footprint this year!! Start on 4th Street  near the Chamber of Commerce for the Cultural Stage - crossing over to N Poplar, the Main Stage will be behind the Loewy Building in the Parking Area, the Children's Area will be at Winston Square Park, and the NEW Arts & Crafts Plaza will be in the Mudpies Parking Area off of Poplar St.  Just follow the music and smell of Great Latin Food on the corner of 4th and Poplar Streets and you will find us.  

There will be flyers with maps available at Fiesta to list all the great booths. A general copy of the map of Winston Salem is below  and the yellow highlighted area is where FIESTA will be.  A larger map is available on the FIESTA FAQ page.

Click Here for Larger Version


Everyone is welcome to attend this multicultural event and enjoy live Latin music, cultural programs, a children’s area, Latin cuisine, a beer and margarita garden, and local arts and crafts. FIESTA 2013 is a multicultural street scene that expects to bring over 20,000 visitors to the area.


The entertainment committee is hard at work so watch here for an updated list of performances for both the Main and Cultural Stages.  Other FIESTA activities include the Parade of Flags, a Zumbathon Kick-Off Party starting at 11 a.m. and a dance contest that will take place at 6 p.m. For a complete schedule of performance times, activities and events,


The Children’s Area has moved to the Winston Square Park near the Sawtooth Center and Hanesbrands Theater.  This is a popular place throughout the duration of the festival with local entertainment on the Children’s Stage, games, inflatables from the Winston Salem Dash, Balloon Art, Pinátas, Forsyth County Book Mobile, Face Painting, an arts and crafts area for family fun plus more!


FIESTA is a fundraiser for the Hispanic League, with all funds raised from FIESTA sponsors, vendors and donations supporting cultural, health, education, and college scholarship programs for the Hispanic/Latino community year-round. 

2013 schedule of entertainment:


Wells Fargo Stage   Kilpatrick Townsend Stockton Children's Stage   McDonald's Cultural Stage
Performance Time: Group:   Performance Time: Group:   Performance Time: Group:
11:00am-11:50am Novant Health Fiesta Zumba Kickoff Party   12:00pm-12:30pm Ashley Elementary Students   12:00 pm- 12:30 pm Ballet Folklorico Guadalupano
12:00pm-12:40pm Saludos Compay    12:30pm-12:45pm Piñata   12:40pm-1:00pm Bailes Folkloricos/Julio Ruiz
12:45pm-1:25pm Sones de México   12:45pm-1:00pm Parade of Flags   1:10pm-1:20pm Parade of Flags greeting
1:30pm-1:45pm Parade of Flags, Mayor Joines Proclamation, Mexican Consulate, &    1:00pm-1:20pm Clifford the Big Red Dog and Music   1:30pm-1:50pm Los Viejitos
1:45 pm- 2:00 pm Recognition of Elite 96 Soccer Champions   1:20pm-2:00pm Zumba Fitness!   1:50pm-2:00pm Salsa Dance Demonstration
2:00pm-2:45pm West End Mambo   2:00pm-2:20pm Elite 96 Soccer Autographs   2:00pm-2:20pm Mariachi Mexico 2000
2:45pm-3:00pm Mariachi Mexico 2000   2:20pm-2:30pm Balloon Lady Demonstation   2:20pm-2:30pm Announcements
3:00pm-3:45pm West End  Mambo   2:30pm-2:45pm Piñata    2:30pm-2:50pm Grupo Painalli
3:45pm-4:05pm Ballet Folklorico Guadalupano   2:45pm-3:00pm Ballet Folklorico Mexico   2:50pm-3:50pm Hispanic Arts Initiative Dance Performances
4:15pm-5:00pm Sones de México   3:15pm-3:45pm Los Viejitos   3:50pm-4:00pm Announcments
5:00pm-6:00pm Bocanegra   3:45pm-4:00pm Lily Caro    4:00pm-4:30pm A.V. Alverado
6:00pm-6:45pm Liringis Chiropractic Dance Contest & Dance Demonstration (Juan & Elsa)   4:00pm-4:30pm Eudilio Solis   4:30pm-4:40pm Carver HS Band 
6:45pm-7:00pm Open Dance Mix   4:45pm-5:10pm Grupo Painalli   4:40pm-5:00pm Los Viejitos
      5:10pm-5:25pm Anthony Vazquez   5:00pm-5:40pm Oscar Oviedo
      5:30pm-6:00pm Piedmont Opera Children's Performance   5:40pm-6:30pm Los Pumas
      6:00pm-6:20pm Patience Reich     6:30pm-7:00pm  Xirca
      6:30pm-7:00pm Jon Sundell      


Sponsorship and Vendor Forms:


Sponsorship Contract w Insurance


--Food Vendors

General Information

Food Vendor Contract

Food Vendor Electricity Request

Insurance Waiver

Check list of Requirements for Temporary permit

Check list for Food Vendors

Temporary food event packet

Exempt Guidelines

Food Vendor Contract


--Arts and Crafts


Vendor Contract w Insurance/ Contrato para Vendedor con Seguro 






Supremo Sponsors

  • LaNoticia
  • La Ley

AREA Sponsors

  • PepsiCo -Beverage
  • McDonald's - Cultural Stage
  • RH Barringer - Beer Garden
  • 88.5 WFDD -Arts & Crafts Plaza
  • Kilpatrick Townsend Stockton, LLC -Children's Area  

Still AVAILABLE: Healthy Living, Food Area

BRAVO Sponsors

  • BB&T Bank (will have ATM in Main Stage area)
  • Nationwide Insurance  A-1 Agency
  • Food Lion
  • City of Winston Salem
  • Hauser Rental
  • Winston Salem Transit Authority

Pre-Party Zumba Sponsor - 11:00 AM, Pre-Register at 10:30 AM

  • Novant Health

Dance Competition Sponsor - 6:00 PM

  • Liringis Chiropractic

Sones De México Sponsors 


  • South Arts Federation
  • NC Arts Council
  • National Endowment for the Arts
  • Nationwide Insurance  A-1 Agency
  • Salem College & Academy
  • Hispanic League
  • Village Inn Event Center

SELECTO Sponsors

  • Dummit Law
  • Home Depot
  • Kris Balloons
  • Novant Health
  • Triad 20 TV
  • YMCA
  • Winston Salem Dash
  • N-Touch Wireless
  • Truliant Federal Credit Union
  • Salem College & Academy
  • Village Inn Event Center  ** Village Inn Event Center is the Host Hotel for Fiesta 2013.  They are offering a special rate of $69 per night for up to 4 people per room.

AMIGO Sponsors

  • Andres Solis BCBSNC Representative
  • Costco
  • Deuterman Law
  • Brittan Chiropractic
  • Democratic Party of Forsyth County
  • Forsyth Tech Community College
  • H&R Block Insurance
  • N Touch Wireless
  • Dora Neubauer Tupperware
  • Elliot Morgan Parsonage
  • Donna Jones State Farm Insurance
  • Photo Biz
  • Winston Salem Dash
  • Winston Salem Journal

Sevicio Community Non-Profits

  • American Red Cross
  • Arts Council of Winston Salem & Forsyth County
  • Crimestoppers
  • Habitat for Humanity
  • Salem College & Academy
  • Truliant Federal Credit Union

Healthy Living Area

  • Adam Foundation
  • Wake Forest Medical Diabetis Study
  • North Carolina Eye Center
  • ECHO Story Line

Children's Area

  • Grupo Painalli
  • Winston Salem Dash
  • Winston Salem/Forsyth County Schools
  • Forsyth Astronomical Society
  • Forsyth County Public Library (Book Mobile in Children's Area)
  • Smart Start of Forsyth County